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日本企業の生き残り作戦

181凡人:2012/09/18(火) 13:31:44
HALF THE COST

Geely Automobile, which owns Swedish carmaker Volvo, turned to CH-Auto around 2005 for help on a project that led to the Panda, now one of China's most popular small cars. CH-Auto was responsible for the exterior styling and engineering the underpinnings. The rest was handled by Geely, according to the two companies.

CH-Auto and Geely made a clear departure from copying with the Panda. To be sure, they still selected a car to emulate or bench-mark - in this case, the Aygo, a "city car" that Toyota produces in Czech Republic and has been selling in Europe since 2005.

But instead of simply producing a fake Aygo, engineers at CH-Auto first studied and tested the Aygo and its components - often with the help of three-dimensional digital scanners - to collect data on their design and performance. Then they tried to manufacture components by adapting parts made in China to match desired functions and performance. If suitable local parts weren't available, they worked with suppliers to create new ones by simplifying the scanned Aygo designs.

The purpose was "not to copy but approximate the Aygo," Dai said.

PANDA'S UNDERPINNINGS

One example is the Panda's chassis. The under-body carriage, which the suspension and wheels are attached to, is key to how a vehicle handles corners on the road.

The Aygo, which starts at 6,462 pounds (about $10,000) in Britain, has a relatively sophisticated under-body structure formed in a single piece by using a process called "hydroforming," in which pressurized water is used to shape metal. For the Chinese this was a problem.

CH-Auto and its chassis suppliers have no proven know-how in hydroforming. And the light-weight steel that Toyota uses for the Aygo's under-body carriage was too pricey for Geely to use in a car to be sold in China.

Geely and CH-Auto's solution was to use cheap "everyday" steel commonly available in China, Dai said. Geely and CH-Auto divided the Panda's chassis frame into two pieces - upper and lower units - to simplify their structure so they could be easily stamped rather than using the more expensive hydroforming method. Then Geely welded those two pieces to create a chassis frame for the car.

"The problem was our solution compromised the Panda's NVH," Dai says, using the acronym for noise, vibration and harshness, the key attributes of drive feel.

Dai's engineers tweaked the Panda's suspension, adjusting the so-called rubber bushes, or isolators, to make them softer to better absorb shocks and vibrations.

Despite using cheaper materials and processes, Geely and CH-Auto were able to largely match the performance of the Aygo's platform in terms of the vehicle handling and NVH, which Dai says was confirmed by a third-party testing company. More important, by tweaking the design and using cheaper materials and manufacturing processes, Geely and CH-Auto were able to produce a platform for the Panda with "roughly half" the Aygo's cost, according to Dai.

ELIMINATING "MAJOR RISKS"

Despite the advances in design, safety standards in Chinese-made cars still lag those of U.S. and European manufacturers, in part because its government doesn't impose as stringent a body of safety requirements.

What's more, Chinese car makers ignore what they consider minor, non-critical risks, such as using far fewer crash tests with dummies.

"If the client only gives me two-and-a-half years to design a car, then I can only eliminate major risks. And the smaller risks, well, there's nothing we can do," says CH-Auto's president Wang.
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