In 1984 Asahara founded Aum Shinsen no Kai. Aum (often rendered in English as Om or Ohm), a Sanskrit word that represents the most primal powers of creation and destruction in the universe, is often chanted in Buddhism as part of a mantra or personal incantation. Shinsen no Kai means “circle of divine hermits” or “wizards” and has a strong suggestion of esoteric supernatural power. Asahara also created a commercial enterprise, the Aum Corporation. It was to have the important function of publishing his books.