There’s another factor in his formula for success: Kors has ? albeit by chance, he maintains ? capitalised on fashion’s sweet spot. According to recent reports, ￡300 is the magic price point at which aspirational shoppers and coveted designer treats meet ? Kors’s biggest sellers, the Sutton and the Selma, are ￡285 and ￡315 respectively, while the Riley costs from ￡260. ‘Three hundred pounds is probably that magic spot,’ he agrees. ‘It’s not inexpensive but it’s not so prohibitive that it becomes your once-in-a-lifetime moment.’
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