The third goal is kama, which is pleasure or enjoyment. This, too, is for the sake of the soul. Our inclination to seek pleasure springs from the simple joy of being alive and is linked to our higher quest for ananda, the soul’s bliss. It doesn’t take that long to realize that playing with pleasure is playing with fire; pleasure and pain are linked. To effectively embrace pleasure as one of life’s essential goals without getting burned by it, we need to understand it. And we can. This requires discerning what enhances our joy and what depletes it. Ultimately, this life aim points us in the direction of the soul’s bliss, where our search for unending joy can be realized. Life is meant to be lived fully and enjoyed.
The fourth goal is moksha. Moksha is the absolute freedom that blossoms from enlightenment. It is the liberation of consciousness from the errors of perception that cause identification with our small, personal self. It is the realization of our true, divine Self that makes it possible to live spontaneously, freely, and joyfully in the world. The first three aims are oriented toward this one. Live with purpose. Prosper. Enjoy life. Set your sights on freedom. Living with higher purpose, doing what is ours to do, thriving, enjoying life — all are meant to point us in the direction of ultimate fulfillment and freedom. Jesus highlighted this so well with the question, “What does it profit us to gain the entire world if we lose our soul?” Or, as Paramahansa Yogananda encouraged, “Why not live in the highest way?”3