In 1985 Asahara became famous when a photograph of him “levitating” appeared in a popular occult magazine, Twilight Zone, identifying him as the “Aum Society representative.” The ability to levitate is considered to reflect extraordinarily high spiritual attainment. In his case it was apparently simulated by means of an upward leap from the lotus position along with a bit of trick photography. The placing of the picture in such a visible outlet was an early example of Asahara’s strong sense of the importance of the media.