In a November report titled “The Share of Time Versus the Share of Ad Spend Fallacy” Bernstein Research’s Todd Juenger laid out this conundrum. The share of time we spend online has increased by nearly 40 percent in the last 3 years. Meanwhile ads, measured in the CPMs, or the cost of a thousand views, are getting cheaper. Here’s Juenger:
Converse All Star Winter http://lambertsfruit.com/fr2014/sitevetements3404n.asp?3404n=Converse-All-Star-Winter-A157.html
