Hi Ash, Thanks so much! I am currently setting up my own Weekly Web App Performance Report by Join Date. When you say “The key difference from the funnel report is that other than the join date, all other user events don’t need to have taken place within the reporting period. You’ll notice immediately that a lot of the conversion numbers (especially Purchased) are quite different because a cohort report doesn’t suffer from the boundary issues with simple funnel reports.” Do you mean that you record the specific events that have taken place in that week only. So if a user signs in but doesn’t convert until the week after then this conversion is allocated to the next week? Or you allocate events that only take place in that week?
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