ABCは2004年2月に賞金を従来の10倍の$10,000,000（約11億円）にパワーアップした期間限定の「スーパーミリオネア」（Who Wants Be a Super Millionaire）を放送した。ここでは11問目以降に使用できるライフラインとして「ダブル・ティップ」（一度間違えても答え直しができる。ただし「ダブル・ティップ」を使った問題では「ドロップアウト」不可）「スリー・ワイズ・メン」（別室にいる知識人に答えを聞くことができる）が追加されている。その米国版のネットワーク版ではプール（賞金積み立て）システムにより全問正解の賞金が218万ドル（当時のレートで約2億6000万円）を記録している（日本版でも2001年の正月スペシャルでは最高賞金2000万円、2002年の正月スペシャルでは最高賞金3000万円がかけられていた）。
ここまでなら，よくあるギネスブック話である。Web2.0時代となると，ここから新たな展開が始まる。まず155枚のTシャツを重ね着する様子をビデオに収めた。そして，そのビデオをYouTubeに投稿したのだ。“Guiness World Record for most T-Shirts worn at one time”というタイトルを付けた投稿ビデオをまず見てもらいたい。
Professional Luncheon,
Nobuo Gohara,
Director, Corporate Compliance Centre,
Toin Yokohama University
Language:
The speech and Q & A will be in Japanese with English Interpretation
Description:
Risk Management and the Mass Media: The Fujiya Case
The confectioner Fujiya, which is well known in Japan, not least for its cartoon character girl, Peko-chan, has been in the middle of a scandal since the beginning of this year. The mass media accused the company of using expired milk and chocolate that had passed its expiry date in its products. Since the reports began, Fujiya has barely avoided bankruptcy. Japanese retailers took Fujiya's products off the shelves, the production of cakes had to be stopped for weeks and the company has bled red ink. To survive, Fujiya's management had to find a strategic investor and even decided to sell its Tokyo headquarters building to raise funds.
But all this may have come about as the result of false reports. This is the result of research by Professor Nobuo Gohara, Director of the Corporate Compliance Centre at Toin University of Yokohama Law School, who is trying to help Fujiya recover public trust. Gohara accuses the Japanese media of misreporting and making up many parts of the story. In fact, Gohara says, such misreporting is not uncommon in Japan. Come and find out what really happened in the Fujiya case, who was responsible and what companies in similar situations can do to protect their business.
Sandwich option: Corned beef.
Hot lunch option: Beef cutlet with mushroom sauce.
